In the world of employee engagement, branded merchandise isn't just about freebies—it's a strategic tool that organisations are using to create lasting impressions and boost morale. Let's take a look at some real-life examples of how companies are effectively leveraging branded merchandise:
Outlier Ventures - Onboarding Kits
Objective: Outlier Ventures wanted new hires to feel valued and equipped from day one, without creating unnecessary waste.
Approach: Their approach was simple yet impactful: welcome new employees with practical swag that they could use daily. Each kit included essentials like a water bottle, notebook, pen, and mug. They also added a tote bag and key finder for employees to proudly showcase the brand beyond office walls.
Impact: By focusing on useful items and personal touches like personalised notes, Outlier Ventures set a strong foundation for employee engagement right from the start. The high-quality merchandise not only left a lasting impression but also boosted brand awareness outside the workplace.
Abbott Nutrition - Meet-up Gifts
Objective: After along period of remote work, Abbott Nutrition aimed to enhance their team meet-ups with thoughtful gifts.
Approach: For their meet-up in Ireland, Abbott Nutrition crafted bespoke gift packs that included sustainable branded items. They chose products like a portable BBQ, emphasising both utility and sustainability.
Impact: The giftpacks significantly enhanced the meet-up experience, fostering team spirit and camaraderie. The thoughtful selection of sustainable items continues to reinforce positive team dynamics during company events.
TikTok MI Department - End of Year Gift Packs
Objective: TikTok's MI Department aimed to promote wellbeing and reflect their vibrant corporate culture through end-of-year gifts.
Approach: Knowing the importance of a positive workplace culture, TikTok curated swag packs tailored to their MI department's unique vibe. Items included a customised wellbeing journal, cosy socks, a plush blanket, and high-quality pens.
Impact: The wellbeing-focused gifts resonated deeply with employees, encouraging mindfulness and relaxation during the holiday season. Each item was chosen to reflect TikTok's values of inclusivity and employee care.
Bitstamp -Celebrating Work Anniversaries in Style
Objective: Bitstamp wanted to celebrate employee work anniversaries with memorable swag gifts delivered directly to their homes.
Approach: Bitstamp designed exclusive swag items like custom-printed Converse shoes and bespoke bomber jackets for milestone anniversaries. They streamlined the redemption process through a personalised portal, ensuring a smooth and rewarding experience for employees.
Impact: By honouring employee loyalty with unique and personalised gifts, Bitstamp reinforced its commitment to employee satisfaction and recognition. The initiative highlighted the company's dedication to creating meaningful experiences for its workforce.
Lessons Learned and Best Practices
These case studies show how crucial it is to match branded merchandise with your company's vibe and beliefs. Adding personal touches, making items useful, thinking green, and giving kudos all play a big role in making engagement efforts work. Taking a cue from these stories, companies can tweak their own swag plans to create a workplace that's upbeat and connected.
In our next blog in this series, will explore common challenges and pitfalls that companies may face.
Previous Blog > Implementing a Branded Merchandise Strategy: Boosting Employee Engagement
Next Blog > Navigating Challenges: Pitfalls to Dodge in Your Employee Engagement Programme
.webp)
.webp)
.webp)
.webp)
.webp)
