Ever wondered why those branded company T-shirts and snazzy water bottles are such a hit? It’s not just about the logo—it’s about creating connections and boosting engagement. Let’s dive into how branded merchandise can work wonders throughout the employee journey.
What Exactly is Branded Company Merchandise?
Think beyond just freebies—branded company merchandise is a way to make your team feel connected and valued. From personalised pens to eco-friendly bags, these items are a tangible reminder of your company’s identity and values.
How Does Branded Merchandise Boost Engagement?
Let’s look at the benefits across the five pillars of an employees journey:
1. Recruitment:
Onboarding Awesomeness
Imagine starting a new job and receiving a custom welcome kit with your name on it. That’s not just a gift—it’s a warm welcome that sets the stage for a great journey ahead. Studies show that a solid onboarding experience can boost new hire retention by a whopping 82%. (According to a Glassdoor study.)
o Custom Welcome Kits: Kick off new hires with swag that includes company gear like T-shirts and notebooks.
o Digital & Physical: Blend physical merchandise with digital onboarding for a seamless introduction.
2. Wellbeing
Wellness Wins
Healthy, happy employees are engaged employees. Use branded merchandise to support wellness initiatives that keep your team feeling their best.
o Fitness Gear: Boost physical health with branded yoga mats and fitness trackers.
o Mental Health Boosters: Highlight mental wellbeing with resources and tools that promote a positive mindset.
3. People and Culture
Culture and Values Matter
A strong company culture isn’t just about policies—it’s about shared beliefs and a sense of belonging. Branded merchandise that reflects these values reinforces your company’s identity.
o Sustainability Swag: Go green with reusable bags and bamboo products to promote eco-friendly values.
o Inclusion Icons: Celebrate diversity with merchandise that embraces different cultures and backgrounds.
Embracing Diversity
Inclusive workplaces thrive on diversity. Branded merchandise can amplify your commitment to equality and unity among all employees.
o Unity Gear: Spread messages of inclusion with merchandise that celebrates diversity.
o Support Networks: Back employee resource groups with branded gear that fosters community spirit.
4. Events
Epic Get-Togethers
Turn every gathering into an epic experience. Get everyone pumped up with event gear that sparks joy and leaves a lasting impression.
o Boosted Participation: Companies rocking event-specific merchandise see a 20% jump in employee participation.
o Maximum Fun Guaranteed: Enjoy a 25%increase in overall event satisfaction with awesome branded goodies. (Based on industry trends and surveys.)
4. Rewards and Recognition
Recognition that Rocks
Everyone loves a pat on the back, especially when it comes with cool stuff. Branded merchandise isn’t just about saying thanks—it’s about making employees feel appreciated and motivated.
o Custom Awards: Honour standout performances with personalised trophies or plaques.
o Celebration Events: Pair merchandise with recognition events to make milestones memorable.
Cheers to Milestones
Work anniversaries and big achievements deserve more than just a pat on the back. They deserve something special that says, "We value your dedication."
o Personalised Tokens: Commemorate milestones with engraved pens or keychains.
o Recognition Galore: Host events to celebrate achievements with branded goodies as a cherry on top.
Why It Matters
From onboarding to celebrating milestones and fostering a supportive culture, branded company merchandise isn’t just swag - it’s a strategic tool for enhancing engagement. It shows your team they’re valued, boosts morale, and creates a workplace where everyone feels connected and motivated.
Ready to take your engagement game to the next level? Stay tuned for our next blog in this series, as we explore how to choose the best merchandise and integrate it seamlessly into your employee engagement strategy.
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