Phorest: An Example of Successful Event Gifting

Requirement

The Salon Owners Summit took place on January 8^th and 9^th 2023 in the brand new, state of the art Dublin Royal Convention Centre. The Summit is Europe’s largest and most prestigious event for salon owners. It is a jam packed 2 day event with guest speakers, exclusive product updates and industry insights. The summit is for salon owners and staff and is powered by Phorest. It is an event that inspires people in the industry and gets them refreshed and excited for the year ahead.

Phorest wanted to provide all 600 attendees with something of value that they could take away from the event for future use, or even utilise while in attendance.

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Solution

The process began with our account manager discussing Phorest’s requirements via email and video calls. By listening to the client carefully we understood the areas that were important to them, and presented design mock ups of suitable branded merchandise. The summit provides a first look at the latest Phorest features and the newest tools available to salons. Therefore, it was crucial that all attendees left with the brand top of mind. By providing a branded tote bag, notebook and water bottle, they were not only useful items for while attendees were at the event, they would also be used into the future and improve brand recognition.

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Results

When people receive useful or attractive items related to the event or brand, it creates a positive association and reinforces their connection with the company or organization hosting the event. As attendees wear or use the items after the event, they act as walking advertisements, promoting the brand to a wider audience. This can lead to increased brand exposure and potential new customers or clients who may become interested in the company based on seeing the branded merchandise.

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