International B2B Marketing Manager
Join us as a B2B Marketing Manager and play a pivotal role in elevating our technology-enabled branded merchandise company to greater heights. We operate internationally, servicing a broad client base with high-quality, bespoke products. Our accelerated growth trajectory positions us to deepen our market penetration and solidify our global presence.
About the Role:
As the B2B Marketing Manager, you will champion our marketing and branding endeavours to existing clients and prospects. Collaborating with the sales team and other departments, you will drive business growth and support the achievement of lead and demand generation goals. Crafting and implementing a comprehensive marketing strategy in line with our global ambitions will be central to your role.
Key Responsibilities:
- Cultivate a brand persona and messaging that cements our status as a global market adviser and authority.
- Co-ordinate and manage partner agencies across multiple marketing disciplines.
- Craft and execute marketing materials and campaigns with international appeal, using both internal and external resources.
- Steer both organic and paid SEO initiatives, optimised for a diverse international customer base.
- Manage content calendars and marketing campaigns, interpreting analytics to inform strategic adjustments.
- Generate engaging multimedia content that mirrors our international market stance.
- Devise and execute social media strategies that grow our online communities internationally.
- Deliver precise and compelling communications throughout our global network.
- Vigilantly monitor and strategise around global market trends to advance our competitive edge.
- Refresh our website content to align with international market requirements, consistently improving user experience.
- Report on global marketing metrics, offering insights into campaign performance and strategic planning.
- Organise and represent our brand at local and international trade shows, maximising global exposure and networking opportunities.
- Expand and refine our marketing database, prioritising reliable global data sources.
Who You're Seeking:
- Possesses a Marketing degree with more than 5 years of B2B experience, notably with experience in lead and demand generation.
- Highly skilled in creating captivating marketing content.
- Proficient with CRM systems, particularly HubSpot, for sales & marketing business application.
- A strategic planner with a fusion of creative insight and analytical rigor.
- Capable of conveying marketing concepts effectively to a varied audience.
- An outstanding project manager, able to handle complex, international marketing projects.
- Insightful in identifying and seizing global branding and marketing opportunities.
- An initiative-taker who thrives in a collaborative team environment.
What We Offer:
- A competitive salary
- The chance to lead global marketing efforts in a dynamic, expansion-focused setting.
Seize the opportunity to steer our international marketing campaigns in a role where your impact resonates worldwide.
To apply please send your covering letter and resume to: tom@swaghut.com
